I am speaking not as an expert, but as an observer, like you, and from interviewing our web designer, Don. (He does some great stuff). At any rate, website design seems a lot like clothing style; it changes with each new season. The question is, what's trending now? Here's an overview of some of the amazing things that are out there.
The first thing people see is your homepage. What's trending? Full-screen looping background videos. These are clips that are eye-catching and industry related. They're fun to watch, and they convey a message.
Another option is hero images with large headers. Here are some examples!
Instead of tons of pictures, graphics are now the "it thing." Scalable vector graphics give you the ability to have an image look perfect (not pixely) at any size. They can also be animated! These crisp graphics give your website a modern, well-thought out look. Check out this example:
Your font. It might not seem like a big deal, but a font can easily become associated with your business and
These are a little more difficult to explain verbally, so I'll give you some examples first:
So you get the idea. They're a bit more hand-drawn, very clean and sometimes whimsical. Hopefully this was fun to look through, I certainly enjoyed it. Thanks for reading!