We talk about it all the time. We write about it, all the time, and we post about it more days than not. But what is Inbound Marketing? I'd like to explain it in detail, hopefully, to give you a better understanding of why Inbound Marketing is your business' future.
Inbound Marketing is a way of doing everything. The concept behind it is that you stop running after people, yelling through the radio, waving signs on street corners, and you stop. You stop, and you start offering something people are actually looking to find. It's all in the name, "Inbound Marketing." You're drawing people in by offering useful information, downloadable's, tips, etc.
Now, when you're "drawing people in," we don't mean you're offering something you don't have or being tricky so that they visit your site. You're offering something they actually want, and if you request information in return, it's appropriate for the value of your offer. If you're offering an industry related checklist with fillable documents, that's probably worth a name and email address.
At Tribute Media, we utilize Inbound Marketing in everything we do. Take a good look at the elements of an inbound marketing campaign to get a better understanding of what that entails.