What is Inbound Marketing?

Posted by Hannah Lacy on Jun 23, 2015 6:00:00 AM

What is Inbound Marketing

We talk about it all the time. We write about it, all the time, and we post about it more days than not. But what is Inbound Marketing? I'd like to explain it in detail, hopefully, to give you a better understanding of why Inbound Marketing is your business' future.

The Methodology

Inbound Marketing is a way of doing everything. The concept behind it is that you stop running after people, yelling through the radio, waving signs on street corners, and you stop. You stop, and you start offering something people are actually looking to find. It's all in the name, "Inbound Marketing." You're drawing people in by offering useful information, downloadable's, tips, etc.

The Application

Now, when you're "drawing people in," we don't mean you're offering something you don't have or being tricky so that they visit your site. You're offering something they actually want, and if you request information in return, it's appropriate for the value of your offer. If you're offering an industry related checklist with fillable documents, that's probably worth a name and email address. 

How Tribute Media Does It

At Tribute Media, we utilize Inbound Marketing in everything we do. Take a good look at the elements of an inbound marketing campaign to get a better understanding of what that entails.

Hannah Lacy

Written by Hannah Lacy

Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

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