Years ago when I was in high school, I worked for a landscaper. He was brilliant. The properties he took care of were always immaculate.
The one problem was that he never took care of his own yard. His sprinklers didn’t work. His grass was more dirt than vegetation. It was awful.
He’d get home at the end of the day and his own yard was the last thing he wanted to think about.
When it comes to managing our own businesses, it’s no different. And, for Tribute Media, we’ve found that it’s hard for us to market ourselves as effectively as we market for our clients.
Blogging is hard. Email marketing is hard. PPC is hard. Search engine optimization is hard. It takes time and it takes effort. It’s even harder to do that for yourself because you are so close to the things you sell.
We get it. It’s hard. And that’s a very good thing.
You’ve heard the old adage that if it were easy, then everyone would do it?
Well, that’s every bit as true in web marketing. If everyone did it, then it'd be harder for you to see success from your marketing efforts.
At Tribute Media, we've experienced our share of ups and downs in web marketing. Whether it's because of staff turnover, getting swamped with too much other work or just plain laziness, we’ve had the same struggles that you have.
In the past, our intense focus on our clients sometimes prevented us from focusing on ourselves. I know that’s no excuse--especially for a company that should know better--but it’s the hard truth.
Doing unto ourselves and others
Recently, we’ve had to develop a philosophy that involves treating Tribute Media itself as a client. We now treat our own marketing efforts as we treat our clients' marketing. Thanks to our new process, we can do what we need to do to stay successful.
What are you doing to ensure you don’t slack on marketing your business? Are you doing what you should? If not, you might consider asking for some help.
Don’t leave your marketing to chance. You have too much riding on the success of your business. Make sure that you take the time to put your focus where it belongs… on growing your revenue streams.
Corey Smith is the founder of Tribute Media and serves as the Digital Marketing Strategist. He is also the author of "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter."