Wait, What? - Look Up from Your Lunch

Posted by Hannah Lacy on Nov 7, 2015 6:00:00 AM


This cute little guy was enjoying his lunch, but something evidently got his attention. That's what we want to do in marketing. If you send an email that doesn't pull a person away from their lunch, you shouldn't have skipped yours to write it.

Best Email Ever

surpsiseSo how do you make an email captivating, attention-grabbing, and worth something? Let's start with the captivating and attention grabbing.

Tribute Media 1Q Newsletter

Okay. That was boring. I didn't even open that, I just market it as read and moved down the email list. A better option might be "Exciting News at Tribute: Let's Reminisce." This may grab my attention.



While you want to captivate your reader, you had better not elude to something that isn't there. Especially in promotions, avoid saying something is FREE... and then in itty bitty words saying "with a one-year contract and commitment to buying us coffee." Just don't.


Taking Care of Business (Every Email)

Finally, make sure your email says something. Don't just talk, communicate. Convey real ideas, tips and information that your client or reader can implement. Try out these tips, you may be impressed with yourself.

Hannah Lacy

Written by Hannah Lacy

Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

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