Inbound Marketing Blog
One of the major concerns for business owners that have a web presence is generating a fair amount of traffic to their websites. There are certain goals that business owners set when operating on the web which can include users filling out a contact form, signing up for a newsletter, or buying products online. None of these goals will be realized if traffic doesn’t find itself on a website. That is why the first step in getting a conversion is having users get to your site.
Traffic to a website can be generated numerous ways. It can happen both organically or through paid advertising online. There are also myriad ways that it can be generated through offline means. Whatever method your business chooses, understand that traffic doesn’t mean you will be getting a conversion. Although this is true, the more traffic that comes to your site, the greater chance you will have to get a conversion out of more people.
Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to dump a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned by these big brands.
One of the primary factors in measuring the success of your online marketing efforts is the amount of traffic that is coming to your site. While gaining traffic to your site is far from gaining an actual conversion, it is the first hurdle to clear in terms of steering your consumer in the right direction. Things like pay-per-click advertising, blogging, and to an extent, SEO, all serve to drive traffic to your website. From here, the real challenge begins.
We all know holiday season is an insane time of year. We are all pushed to the limit and it seems like a never-ending roller coaster beginning November 1. There are some things that just have to get done. Here is a list of 10 things for marketers to do in order to be successful during this holiday season.
Plan your revenue by day
This will provide you with quick indicators throughout the campaign to let you know if you are going to be short of goal or over goal. This will help you create a strong strategy for moving forward.
Review your revenue performance to date.
Did you break even? Have you not made enough or made too much? Whatever the trend, plan on the same trend continuing and build your strategy around it.
In the modern age of Internet marketing, content truly is king. However, not all businesses truly understand what goes into creating great content. There are a number of mistakes that businesses make when they want to jump into the exciting world of blogging. While breaking one of these rules from time to time doesn’t mean that your blog is going to fail, breaking multiple rules on a consistent basis may be holding you back from reaching your true potential as a blogger for your brand.
If you’re a business owner in today’s ever-changing and fast-paced marketplace, then you most likely have an online presence (if you don’t know what that is, then I feel that you must sincerely question how you stumbled across this blog). Having an online presence can mean quite a few things including having a website, having a social media presence, or even having Google+ classifying your business for you. The bottom line is: the ubiquity of the Internet has made it nearly impossible to compete in today’s marketplace without having some sort of online presence.
A long time ago, in a galaxy far far away, we can naturally assume that web marketing existed. If the complexities of interstellar travel were made possible by hyperdrives and other forms of super advanced technology, then it would stand to reason that the Star Wars universe also had its own form of the Internet, and therefore, Web Marketing. I guess the scene where Luke Skywalker Googles “How to Become a Jedi”, resulting in a well-placed PPC ad boasting the awesome Jedi Training Program in the Dagobah system, didn’t make the final cut the movie.
Nevertheless, it would be kind of fun to associate some of the constituents of Web Marketing with some of the characters from the movies (I am of course referring to episodes IV, V, and VI for all you hardcore Star Wars nerds out there). So without further ado, let’s take a look at which character best exemplifies which Web Marketing tactic being used today.
There are many ways of keeping in contact with your customers through technology. It doesn’t take a genius to realize that the more times you connect with your customers, the more likely they are to remember you and choose your company's product and/or services over a competitor.
In marketing, the official term is called ‘touches’ – it is how many times your customers have to see/interact with your company before they purchase a product or service from you.