In the spirit of the election, I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity (for those of you who are living under a rock and didn’t realize that the election is coming, consider yourself lucky having been saved from the onslaught of political rants and opinions blowing up your Facebook and Twitter feeds). By communication, I’m not referring to the evolution of interaction in the linguistic sense, but rather how the spread of communication via media and news has evolved over the years.
Inbound Marketing Blog
Twitter is a platform that many of us have become very familiar with over the past few years, and it is many different things for many different people. For example, I primarily use Twitter as a means to keep up with two fundamentally different topics: Marketing/Public Relations industry news and College Football. Twitter, in fact, is one of the main ways that I keep up with sports writers from all around the country; from national writers covering the major conferences like the SEC and the PAC-12 to beat writers covering local teams for small media outlets.
We have reached a point where we can no longer consider Social Media the new trend in marketing. Plenty of brands have taken their marketing efforts to Facebook and Twitter, and while new social platforms continue to arise, such as Pinterest, it doesn’t mean that there is some new magic to it. Social Media is about being social, and if you aren’t taking the time to engage, then you aren’t doing Social Media correctly.
Whether you have a new product, brand, podcast or startup, Social Media allows you to connect with others and get acquainted, unlike any medium has ever allowed before. You can engage in personal conversations, receive feedback, and make important announcements that reach a significant number of people who are already interested in what you have to say. However, simply blasting out information and not putting the proper time and energy into your social media accounts could have a very negative effect on how your brand is viewed.