Inbound Marketing Blog

Mind Your Meta

Posted by Nikki Wardle on Jun 8, 2015 11:00:00 AM

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Last week I went over why it is important to always keep your content evolving from the series "10 Ways to Increase your Website's Performance."  Today we are going to take a gander at what goes on behind the scenes and address site descriptions and tags.

Let's break down what they are and what roles they play in page rankings and overall SEO.

Site descriptions, a.k.a. Meta Description

The definition of a site description, also known as the meta description, is a snippet of HTML code in the web page header section. That is the technical definitions and is about a clear as mud for most people. A layman's definitions is that a meta description is a brief summary of what the website content is about.  When writing your meta description, keep it short. Seventy characters (including spaces) or under. I know that sounds short, but a well-written site description will easily fit that.