Inbound Marketing Blog

Plagiarism Stinks and Google Can Smell It

Posted by Wally Narwhal on Jun 30, 2015 11:46:00 AM

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Let's be honest, plagiarism, that ugly "P" word, is still an issue today; and not just for students who don't understand that their teacher can check for such things through magical devices called computers, but also for the working adult who is supposed to be the example.

Plagiarism is the internet presence equivalent of somebody passing gas in a small room full of people; most of the time, eye contact is absent, and everyone wants to avoid the subject at all costs.

Mind Your Meta

Posted by Nikki Wardle on Jun 8, 2015 11:00:00 AM

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Last week I went over why it is important to always keep your content evolving from the series "10 Ways to Increase your Website's Performance."  Today we are going to take a gander at what goes on behind the scenes and address site descriptions and tags.

Let's break down what they are and what roles they play in page rankings and overall SEO.

Site descriptions, a.k.a. Meta Description

The definition of a site description, also known as the meta description, is a snippet of HTML code in the web page header section. That is the technical definitions and is about a clear as mud for most people. A layman's definitions is that a meta description is a brief summary of what the website content is about.  When writing your meta description, keep it short. Seventy characters (including spaces) or under. I know that sounds short, but a well-written site description will easily fit that.

Use Website Page Titles to Increase Your Google Rankings

Posted by Lindsey Bowshier on May 29, 2015 10:30:00 AM

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You know what’s a big deal?

Google.

Yeah, you’ve probably heard by now that we are all at the mercy of the Google gods. As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content is influenced by what Google tells us internet users are looking for. Basically, Google dominates the way we use the internet.

Boost Your SEO Rankings by Blogging

Posted by Nikki Wardle on Feb 23, 2015 9:00:00 AM

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Understanding that consistently blogging is a valuable SEO asset can put you leaps and bounds over your competition. Search engine algorithms are so focused on giving searchers the most relevant and up-to date information that companies need to focus on giving the end user what they are looking for, not what the company may necessarily want to tell them. Here are 7 ways that blogging can be used as a tool to improve your SEO Rankings.