Inbound Marketing Blog

Are You Catering to Your Mobile Audience?

Posted by Sarah Wai on Apr 8, 2014 8:15:00 AM

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We all know that more and more traffic is coming to websites in the form of mobile traffic. This means that in order to foster the best user experience possible, companies need to have an alternative for mobile visitors. Most of the time, this comes in the form of a mobile responsive site, with some companies still choosing to use mobile sites. Whichever method your company chooses, it is imperative that there isn’t a drawback to visiting your website with a mobile device.

But being mobile friendly doesn’t just mean having a mobile responsive website. It also means that your overall web marketing efforts include mobile users. A cursory glance at your Google Analytics data will most likely show quite a bit of traffic coming to your website in the form of mobile users. Breaking this data down even further will yield traffic sources. It’s important to make sure these traffic sources are optimized for mobile users to the best of your ability.

The Future is Mobile Users

Posted by Wally Narwhal on Jan 2, 2014 6:08:00 PM

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The majority of your visitors are most likely mobile users. They all have smart phones. There is an expectation that if a company has a website then it is mobile responsive. They are a different kind of user than a keyboard user. Content that engages the user and retains their attention is key. Here are some key components of the mobile user.

Always on the go

Mobile users need content that is incredibly precise. It needs to get the point across in 140 characters or less and be interesting enough to keep the user’s attention. They don’t have time to read four paragraphs. They want to know who you are and what you have to offer within 30 seconds. If they want to know more they will navigate through your page when they have more time.