We all know that more and more traffic is coming to websites in the form of mobile traffic. This means that in order to foster the best user experience possible, companies need to have an alternative for mobile visitors. Most of the time, this comes in the form of a mobile responsive site, with some companies still choosing to use mobile sites. Whichever method your company chooses, it is imperative that there isn’t a drawback to visiting your website with a mobile device.
But being mobile friendly doesn’t just mean having a mobile responsive website. It also means that your overall web marketing efforts include mobile users. A cursory glance at your Google Analytics data will most likely show quite a bit of traffic coming to your website in the form of mobile users. Breaking this data down even further will yield traffic sources. It’s important to make sure these traffic sources are optimized for mobile users to the best of your ability.