Inbound Marketing Blog

Why Link Building Needs to Be Part of Your Digital Marketing

Posted by Nikki Wardle on Jun 27, 2019 1:04:11 PM

It seems like every other day I’m getting an email about why link building is dead or a new strategy on how to do link building. I’ll admit, I don’t read about 90% of those emails (mostly because they’re from questionable sources). But every now and then, an email will have a catchy, humorous, or interesting subject line that beckons me to open. Most of the time, the email or link in the email is to hire that company to do link building. Slightly ironic considering we do that ourselves at Tribute Media, but also making their email irrelevant to me since I don’t need those services. But I’m getting ahead of myself. Let’s take a step back.

Link Building 101

Posted by Nikki Wardle on Apr 23, 2015 9:00:00 AM

A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.