Inbound Marketing Blog

Which Social Media Sites Should My Business Be Using?

Posted by Nikki Wardle on Apr 13, 2015 8:30:00 AM

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All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.

Below are the social platforms you should think about joining in order to achieve three things:

  • Increase your online presence
  • Connect with colleagues
  • Help drive customers to your website

Making the Case for Google+

Posted by Wally Narwhal on May 27, 2014 7:48:00 PM

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Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.

How the New Google Places Affects Your Rankings

Posted by Corey Smith on Feb 22, 2010 2:37:00 PM

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Last week, Google quietly rolled out a new game-changing search process. Most of us are familiar with Google's local business listings now called Google Places. In the past, Google would sometimes place a map with local business results for searches that used a geographic identifier - like "Copiers in San Jose." Appearing below the sponsored links, and above natural search results, searchers had the chance to click a directly style listing and get contact information about any listed business.