Inbound Marketing Blog

Now's the Time to Be Unique With Your Website

Posted by Robert Wulff on Apr 9, 2015 9:09:00 AM

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It has always been Google’s goal to provide the best results when using their search engine. The Google algorithm has been finely tuned to look for the most up-to-date, high quality, and relevant sources on the web to fit the needs of enthusiastic searchers.

However, Google’s efforts to provide high-quality results were often thwarted by sites that used 'canned content', or content that has been published before. Content farms can produce search-engine-optimized websites at a fraction of the cost due to the reuse of general content. With cost-efficiency and built-in rankings, the popularity of these sites, at the time, was extremely popular. But, all that has changed with the power of content marketing.

Corey Smith to Live With Narwhals for a Year

Posted by Nikki Wardle on Apr 1, 2015 8:00:00 AM

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Tribute Media is excited to announce that on April 1st, 2015, original founder Corey Smith will be embarking on a year long excursion to live with Narwhals. This trip comes at a crucial time for the company as we feel we need to form a stronger bond between Tribute Media and Wally, our beloved mascot.

Corey Smith will be traveling to Greenland where he will be spending half of his time in a modest cabin documenting the magnificent beast and half of his time diving in the artic waters with the Narwhals. Corey states,"For  years I have been fascinated by the majestic narwhal. It’s a great privilege to be selected for this opportunity. I hope to be able to come back as a better husband, father, son, friend and leader."

Writing for the Web (Part II): Know Your Audience

Posted by Ben Schultz on Mar 25, 2015 8:00:00 AM

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Sometimes, people may think that good writing simply involves proper spelling, grammar, punctuation and so on. Certainly, that's a big part of it; you might have written the Great American Novel, but it probably won't seem that way if your book reads like an I Can Has Cheezburger meme.

However, truly effective writing--indeed, effective communication in general--goes a step further: It takes the person who will read the content (the blog, the webpage, the article, etc.) into consideration. Simply put, a good writer knows his or her audience.

Some Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 17, 2015 8:00:00 AM

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There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.  

Content is King

Posted by Nikki Wardle on Mar 16, 2015 9:00:00 AM

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If you’re a small fish in a big pond, getting noticed (ranked) by search engines is never easy. Common businesses such as car dealerships, real estate agents, lawyers, restaurants or doctors have a hard time showing up in search engine rankings. This is because you’re not only competing with hundreds of other businesses just like yours, but when it comes to link building, each business is trying to optimize for the same keywords.

Unique, well-written content will attract natural links that can help balance out low quality directory links, blog comments, and spammy article marketing. But where do you start and how do you make your business stand out?

The world only needs so many mortgage or car payment calculators. I'd like to offer a few tactics to get you moving (and thinking) in the right direction.

Tribute Media's Copyright Policy

Posted by Corey Smith on Mar 5, 2015 9:00:00 AM

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Recently we had an issue with a new client. The old website provider decided that they were not happy we took over web marketing for this client and sent us a nice letter telling us that we needed to remove the website under the DMCA.

Before we had a chance to even think about responding we got a notification from our hosting provider that they were going to take it down because of failure to comply with the DMCA.

The problem was that all the brand elements on the site were brand elements of the client (taken from their artwork). All the images on the site were stock photos... pretty sure that this web builder doesn't own those images. And the content was so bad that we changed it this week anyway as part of the new contract.

The best part is that the bottom of the old website said, very specifically, that the copyright was our client's. So, it was reasonable to assume that our client owned the copyright.

You'd think that, too, if it was yours, right?

The Do's and Dont's of Blogging

Posted by Nikki Wardle on Mar 2, 2015 9:00:00 AM

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If you have done any research on SEO (Search Engine Optimization) then you have heard over and over again that fresh, relevant content is the way to go. But most business owners are not writers nor proficient in blogging, and the thought of asking those business owners to write a weekly blog is like asking them to cut off their own pinky toe.  However, writing a blog is not at all complex. Below are a few guidelines that should be respected as much as possible.

Writing for the Web (Part I): Use an Active Voice

Posted by Ben Schultz on Feb 25, 2015 9:00:00 AM

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Whether you're writing for print or the web, Strunk and White's The Elements of Style has plenty of good rules and principles you should follow. Point 17, "Omit needless words," is one of the best--you might not have a word limit on your blog or webpage, but no one will want to read 1,000 words when 300 words could get the message across as well or better. Point 2--which advocates the use of the "serial comma" or "Oxford comma"--is more flexible, but you'll appease the grammar Nazis if you follow it. (If you don't know what a serial comma is, consult your local grammar Nazi--they'll probably be more than happy to tell you.)

Boost Your SEO Rankings by Blogging

Posted by Nikki Wardle on Feb 23, 2015 9:00:00 AM

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Understanding that consistently blogging is a valuable SEO asset can put you leaps and bounds over your competition. Search engine algorithms are so focused on giving searchers the most relevant and up-to date information that companies need to focus on giving the end user what they are looking for, not what the company may necessarily want to tell them. Here are 7 ways that blogging can be used as a tool to improve your SEO Rankings.