Inbound Marketing Blog

Writing for the Web (Part II): Know Your Audience

Posted by Ben Schultz on Mar 25, 2015 8:00:00 AM

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Sometimes, people may think that good writing simply involves proper spelling, grammar, punctuation and so on. Certainly, that's a big part of it; you might have written the Great American Novel, but it probably won't seem that way if your book reads like an I Can Has Cheezburger meme.

However, truly effective writing--indeed, effective communication in general--goes a step further: It takes the person who will read the content (the blog, the webpage, the article, etc.) into consideration. Simply put, a good writer knows his or her audience.

Some Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 17, 2015 8:00:00 AM

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There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.  

Content is King

Posted by Nikki Wardle on Mar 16, 2015 9:00:00 AM

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If you’re a small fish in a big pond, getting noticed (ranked) by search engines is never easy. Common businesses such as car dealerships, real estate agents, lawyers, restaurants or doctors have a hard time showing up in search engine rankings. This is because you’re not only competing with hundreds of other businesses just like yours, but when it comes to link building, each business is trying to optimize for the same keywords.

Unique, well-written content will attract natural links that can help balance out low quality directory links, blog comments, and spammy article marketing. But where do you start and how do you make your business stand out?

The world only needs so many mortgage or car payment calculators. I'd like to offer a few tactics to get you moving (and thinking) in the right direction.

Tribute Media's Copyright Policy

Posted by Corey Smith on Mar 5, 2015 9:00:00 AM

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Recently we had an issue with a new client. The old website provider decided that they were not happy we took over web marketing for this client and sent us a nice letter telling us that we needed to remove the website under the DMCA.

Before we had a chance to even think about responding we got a notification from our hosting provider that they were going to take it down because of failure to comply with the DMCA.

The problem was that all the brand elements on the site were brand elements of the client (taken from their artwork). All the images on the site were stock photos... pretty sure that this web builder doesn't own those images. And the content was so bad that we changed it this week anyway as part of the new contract.

The best part is that the bottom of the old website said, very specifically, that the copyright was our client's. So, it was reasonable to assume that our client owned the copyright.

You'd think that, too, if it was yours, right?

Writing for the Web (Part I): Use an Active Voice

Posted by Ben Schultz on Feb 25, 2015 9:00:00 AM

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Whether you're writing for print or the web, Strunk and White's The Elements of Style has plenty of good rules and principles you should follow. Point 17, "Omit needless words," is one of the best--you might not have a word limit on your blog or webpage, but no one will want to read 1,000 words when 300 words could get the message across as well or better. Point 2--which advocates the use of the "serial comma" or "Oxford comma"--is more flexible, but you'll appease the grammar Nazis if you follow it. (If you don't know what a serial comma is, consult your local grammar Nazi--they'll probably be more than happy to tell you.)

Boost Your SEO Rankings by Blogging

Posted by Nikki Wardle on Feb 23, 2015 9:00:00 AM

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Understanding that consistently blogging is a valuable SEO asset can put you leaps and bounds over your competition. Search engine algorithms are so focused on giving searchers the most relevant and up-to date information that companies need to focus on giving the end user what they are looking for, not what the company may necessarily want to tell them. Here are 7 ways that blogging can be used as a tool to improve your SEO Rankings.

The Power of Online Communities and Crowdsourcing

Posted by Wally Narwhal on Jul 8, 2014 7:57:00 PM

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Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.

How to Have Awesome Content Marketing

Posted by Wally Narwhal on Apr 28, 2014 7:24:00 PM

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As content marketing trend continues to rise, businesses are spending increasing large amounts of time and money on it. The first step in content marketing is to simply figure out what you’re trying to accomplish. Do you want to generate leads or create a buzz? Many content plans fail because businesses have no idea what they’re trying to achieve. They just want to have a large amount of content because someone in the office went to a seminar once and heard that it’s a good idea. Content is a good idea, but there has to be an expectation. Here are some content ideas that are great for any business to follow.

Helpful Blogging Tactics

Posted by Wally Narwhal on Mar 11, 2014 12:56:00 PM

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If you’re ready to enter the world of blogging, you may still be a little confused on how to execute a proper plan. Blogging for those who aren’t familiar with the practice can be a little daunting and making sure you’re covering the right topics can certainly be overwhelming. Finding your voice in the blogosphere definitely takes a little bit of time, however, once you’ve found it, you will know how to run with it.