Inbound Marketing Blog

5 Content Marketing Strategies for Better SEO

Posted by Corey Smith on Feb 11, 2016 9:02:00 AM

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Search engine optimization is not rocket science. With the way some people talk, you'd think that SEO was the same as going to Mars. True, there are some components that make it a little more complicated to understand... after all, that is why SEOs (search engine optimizers) charge a pretty penny to help websites get ranked in the search engines.

SEO (search engine optimization) is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified.

If your site isn't evolving, then why in the world would someone ever come back?

If your customers have already seen your brochure, do they go back to it very often to try and glean new information? Then why do we seem to think that people will do that with our static and never changing sites?

So, if search engine optimization isn't rocket science, then what is it?

Tips on Writing Engaging Content

Posted by Sarah Wai on Feb 8, 2016 5:00:00 PM

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When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success.

Edit Their Grammar, Not Personality

Posted by Hannah Lacy on Dec 10, 2015 6:00:00 AM

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If you're a writer of any kind, you've probably had people asking you to edit their work since high school. Will you edit my essay? Will you edit my resume? Will you help with this case study? If you're weird (like me), this makes you all excited about checking for grammatical issues and word flow and all of the little nuances that might make that one essay shine. But hold up.

5 Ways to Get People to Click (and Read) Content

Posted by Hannah Lacy on Oct 20, 2015 6:00:00 AM

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After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.

Content is King: That Includes Product Information

Posted by Nikki Wardle on Jul 27, 2015 9:00:00 AM

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Now that you fully understand the importance of building quality inbound links (from my blog last week), we will move on to the next point from the "10 Ways to Increase Your Website's Performance:" Product Information.

There are few things worse than have a potential customer find your product online, and then losing them because they can't find the information on your product. Your potential customer has to find that information on another site. This exact travesty happens more than you may think.

Writing for the Web (Part V): Know Your Subject

Posted by Ben Schultz on Jul 15, 2015 9:00:00 AM

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Bluffing Hipster Blues

Some of you may remember the joke that Jimmy Kimmel played on Coachella attendees a couple of years ago. He had a camera crew ask these people about a bunch of bands that didn't exist. The interviewees pretended to know all about these groups and how awesome they were.

It's a really funny bit. In a way, though, it's also a little painful. Some of you may have tried bluffing your way through a conversion on some topic you didn't know anything about. I've done it myself, so it makes me wince to see those folks get caught doing it.