When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success.
Inbound Marketing Blog
If you're a writer of any kind, you've probably had people asking you to edit their work since high school. Will you edit my essay? Will you edit my resume? Will you help with this case study? If you're weird (like me), this makes you all excited about checking for grammatical issues and word flow and all of the little nuances that might make that one essay shine. But hold up.
After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.
Now that you fully understand the importance of building quality inbound links (from my blog last week), we will move on to the next point from the "10 Ways to Increase Your Website's Performance:" Product Information.
There are few things worse than have a potential customer find your product online, and then losing them because they can't find the information on your product. Your potential customer has to find that information on another site. This exact travesty happens more than you may think.
Bluffing Hipster Blues
Some of you may remember the joke that Jimmy Kimmel played on Coachella attendees a couple of years ago. He had a camera crew ask these people about a bunch of bands that didn't exist. The interviewees pretended to know all about these groups and how awesome they were.
It's a really funny bit. In a way, though, it's also a little painful. Some of you may have tried bluffing your way through a conversion on some topic you didn't know anything about. I've done it myself, so it makes me wince to see those folks get caught doing it.
Justify Your Thug
A friend who works at a record store told me this story.
A customer came in one Sunday afternoon. This was one of those "special" customers (i.e. the kind that make clerks hide in the back office until he leaves). He strutted in decked out in full hip-hop gangsta attire--baggy jeans, baggy shirt, white basketball sneakers, chains around his neck. He headed straight to the Hip-Hop section and started barking out questions to my friend--"HEY YO, YOU GOT ANY [insert random underground rapper name]?"