Very few things are more frustrating than writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence. Meanwhile, your word processor’s cursor blinks at you mockingly. (Can you tell I’m writing from experience here?)
Inbound Marketing Blog
When we're willing to ruffle a few feathers, we get more engagement. The more engagement we get, the more people will talk to us and about us.
In 2017, you can find plenty of examples of this dynamic all around you. The abundance of clickbaiting and fake news is probably the best. They elicit emotions and cause us to take action.
Facebook and the Baiting of Clicks
If you haven't heard the term "clickbait," it refers to a title that begs you to click the link for an article. For example, a link might have the title, "You'll be amazed by number 7." When you click through, however, 7 really isn't that important. It's sort of like being Rick Rolled.
I explored this a bit in another blog post I wrote titled, “Is Facebook Making us Stupid and Lazy?” (Of course, I think the answer is yes. You’ll have to take a gander later and let me know what you think.)
In my first writing job (at a college newspaper, mind you), I learned that I should write to an eighth-grade reading level. When it comes to writing marketing content for the web, I actually recommend writing to a fifth to eighth-grade reading level. Not because I think every reader is an uneducated dope, but because people consume content differently on the web. Even the person who can read "War and Peace" without picking up a dictionary, consumes web content under different conditions and with a different purpose than when they are feeding their intellect with classic Russian literature.
If you haven’t heard of it--which would be very shocking (no Pikachu pun intended)--Pokémon GO is an augmented reality app that has taken the world by storm. It encourages players to get off the couch and go catch creatures known as Pocket Monsters or Pokémon for short.
Its daily usage has far exceeded that of the popular dating app Tinder and is about to surpass Twitter's as well. In the two days since its release, this worldwide phenomenon has increased Nintendo’s stock by $9 billion.
"What can you do for me?"
Site visitors will be looking at many types of content on your website to try to uncover this information, but one effective way to help answer that question for them is to include a section for testimonials that showcase customer delight. When a site visitor reads success stories and learns how your business's products or services solved problems for your existing customers, it can help the new prospect move through the buyer's journey by showing them how they can benefit from working with you.
Search engine optimization is not rocket science. With the way some people talk, you'd think that SEO was the same as going to Mars. True, there are some components that make it a little more complicated to understand... after all, that is why SEOs (search engine optimizers) charge a pretty penny to help websites get ranked in the search engines.
SEO (search engine optimization) is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified.
If your site isn't evolving, then why in the world would someone ever come back?
If your customers have already seen your brochure, do they go back to it very often to try and glean new information? Then why do we seem to think that people will do that with our static and never changing sites?
So, if search engine optimization isn't rocket science, then what is it?
When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you present that information that determines its success.