Inbound Marketing Blog

The Customer's Experience Matters

Posted by Corey Smith on May 9, 2012 9:22:00 AM


A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings.

I started thinking a bit about what Disney knows how to do right… and that is to provide the customer experience. As I sat one evening eating dinner I realized that my reality was suspended for a short while.

"The Ideal Grape Drink" - What We Learned from Vin Fiz

Posted by Corey Smith on Apr 4, 2012 3:21:00 PM


As I was on break for a meeting as a Startup Weekend Organizer I was surprised to see a sign with Vin Fiz on it. If you’ve read my book or know anything about my book, you’ll know that the first section leads with the story of the Vin Fiz Flyer.

This is especially interesting to me because it validates the message in my book where we know about the Vin Fiz airplane but we don’t necessarily know why the 1911 Wright Flyer is called the Vin Fiz flyer.

Are You Great?

Posted by Corey Smith on Mar 13, 2012 4:08:00 PM


 In November 2001, my wife and I went on a Walt Disney World vacation. I love Disney for a number of reasons and this trip really solidified many of the key reasons why I love Disney.

What’s Your Primary Objective?

Posted by Corey Smith on Jan 25, 2012 3:46:00 PM


When I look at the successes and failures in business, I think I have found a consistency between them.

The successful businesses remember their primary objective and the businesses that fail forget what they are working for.

Let's put a practical example with this concept.