Inbound Marketing Blog

Capturing the Spirit of the Old West in Your Sales Process

Posted by Wally Narwhal on Jul 7, 2012 3:06:00 PM

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Have you ever met a sales person that actually put your mind at ease? One that you felt you could trust? A “give it to you straight” type of person? Do you find that most the time you’re on guard fearful of what they are going to “trick” you into? Do you find yourself overpowered by the sales person who is so overly excited that you find yourself just as excited only to walk away thinking, “Why did I buy that”? What happened to a handshake being is as good as your word? What happened to a fair price for goods or services? What happened to a process where a genuine provider fills a genuine need?

Throughout my career, I have witnessed sales people spend so much time on learning the “tricks” to sales or figuring out how to “close the deal”. When in reality the process is quite simple. You ask your prospective client good, and genuine questions to see if you can solve a problem. If you can solve it, then you give the customer exactly what you committed to. Have confidence in that your prices are fair for the services provided, and your customers will walk away delighted. No need to add false promises, no need to make your product or services “sexy,” simply become the best at what you do for a fair price, and then deliver on your word. Let’s bring back the days of a handshake is as good as your word. Let’s bring back the Spirit of the Old West.

Don't Let Technology Limit You

Posted by Corey Smith on Jul 7, 2012 1:56:00 PM

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When John Lasseter was directing A Bug’s Life, he had the goal to top Pixar’s performance of Toy Story. His team realized very soon that most of their experience from Toy Story was meaningless when applied to A Bug’s Life because of the scope of the new story.

A Bug’s Life was the first fully digital, wide screen animated production and new technological challenges were brought to bear. In fact, John commented that they were “drowning” in the technical issues that arose.

The Experience Matters

Posted by Corey Smith on May 9, 2012 9:22:00 AM

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A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings.

I started thinking a bit about what Disney knows how to do right… and that is to provide the customer experience. As I sat one evening eating dinner I realized that my reality was suspended for a short while.

"The Ideal Grape Drink"

Posted by Corey Smith on Apr 4, 2012 3:21:00 PM

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As I was on break for a meeting as a Startup Weekend Organizer I was surprised to see a sign with Vin Fiz on it. If you’ve read my book or know anything about my book, you’ll know that the first section leads with the story of the Vin Fiz Flyer.

This is especially interesting to me because it validates the message in my book where we know about the Vin Fiz airplane but we don’t necessarily know why the 1911 Wright Flyer is called the Vin Fiz flyer.

Are You Great?

Posted by Corey Smith on Mar 13, 2012 4:08:00 PM

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 In November 2001, my wife and I went on a Walt Disney World vacation. I love Disney for a number of reasons and this trip really solidified many of the key reasons why I love Disney.