Inbound Marketing Blog

Build Your Brand on Twitter

Posted by Wally Narwhal on Mar 12, 2013 10:44:00 AM

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Getting Started on Twitter can seem daunting, especially if you aren’t familiar with the platform. If your brand is going to have a presence on Twitter, you must take the necessary steps to complete your profile. Outside of Tweeting regularly, you want to brand your profile correctly. Having a properly branded Twitter account can be the difference between someone following your company and not, so it is vital that you go the extra mile in regards to creating a professional looking Twitter profile.

Below are the first four items that you should take care of in regards to properly branding your Twitter account:

  • Profile Photo: Your profile image should be immediately identifiable with your brand. It can be your logo or some variation of your logo. Dimensions for your Twitter logo should be 73 pixels x 73 pixels.
  • Bio: Your bio is the first thing you want people to know about your brand. You get 160 characters to introduce your brand to the world.
  • Header Photo: Header photos are the newest introduction to branding on Twitter, and Twitter recommends a ratio of 2 to 1, (ie. 626 x 1252). Files cannot be larger than 5MB.
  • Background Photo: Your background photo can be used in a number of ways, including sharing additional information about your brand or sharing a strong image that you feel represents your brand. Make sure you use something unique and not one of the stock backgrounds that Twitter provides.