Inbound Marketing Blog

In the Spring of 2018, the general manager of a local women's health clinic with three locations in the Treasure Valley (focused on obstetrics & pregnancy care, gynecology, and pre-menopausal medicine) reached out to our team at Tribute Media. He had been sitting in on meetings with the organization’s board of trustees where it was becoming more and more apparent in conversations that they weren’t staying competitive in their industry and needed to gain more traction finding new patients online. 

Just having a website on the internet is no longer enough to be found online. All industries are experiencing that reality and are recognizing the need to have more of an active approach to their online presence. Healthcare companies are no exception!

Sure your website may have a lot of traffic coming from patients attempting to access their online portal or to find their provider's contact information, but that's not the kind of traffic that brings in new business. Providing a good user experience and online presence that works for current patients is a basic necessity. But good user experience and online presence that also captures the interest and business of potential patients can be revolutionary!

Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.

As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.

Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then it changed names again in 2012 to finally became Google Shopping. Today, it is one of the favored features Google has to offer users, as it generates 85% of all clicks on Google Ads.

The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.

The age of the Internet has taken the world by storm, which has changed the way consumers act and how they buy. With this change has come a new type of consumer that is more educated and able to do most of their research before they even contact a business to make a decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customers and reach out to different audiences.

Getting in front of potential customers and existing customers is getting harder and harder. From the consumers perspective, it seems no matter where they turn, there is an advertising message front and center. Shopping carts and bathroom stalls are proof that nothing is off limits for advertising.

We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.