This is part two of our four-part series, “Making a Marketer.”
In the previous installment of Making a Marketer we explored familiarizing yourself with the basics of digital marketing. Now that you have a general understanding and the tools to assist further learning, we'll tackle our next tip: learning by teaching.
The old proverb ‘Those who can’t do, teach’ couldn’t be further from the truth. In my experience as a web marketer, teaching has been a valuable resource in becoming a better marketer myself.
Before we jump right in to the teaching, there is some personal preparation that needs to be done. If you are anything like me, then public speaking, and at times speaking to other people in general, can be a terrifying experience. Especially when the material is something you aren’t quite a master in yet.
A wise man (who works here at Tribute Media) once said, “There is value in struggle.” And this is so true. The confidence gained from conquering these fears will help you not only grow as a marketer, but as a person as well. Before you know it, the things you were so afraid of will be second nature.
While you don’t have to be an expert to teach, you do need to be prepared and educated on your subject matter. Unless, you don’t mind looking foolish in front of your audience. This makes teaching a wonderful motivator to encourage you to further your education. All those wonderful tools mentioned in the previous installment, such as Hubspot and our own Tuesday Tips, are excellent educational tools to help you help others.
One benefit of teaching is this aforementioned educational research. By taking this complex information and making more digestible for your audience, you are gaining a better understanding of the material for yourself. The act of repeating what you've learned as you present the information to others, as well as answering--and sometime finding answers to--your audiences questions, all help you continue to grow into an expert.
The simple answer is: through interaction. For those of you teaching in person, are you getting a lot of people asking questions? For those of you teaching via blogging, are getting a lot of comments and interaction? If the answer is no, then there is a small chance that you are just amazing at teaching, but on the other hand, you could be sending people into mini comas.
Being engaging and making your content enjoyable makes it fun to teach and easy for your audience to learn. Interaction with your audience is just another vehicle for learning. Conversation can spark new ideas and raise questions even you don’t know the answer to and have to look up.
Teaching web marketing is an effective way to learn how to be a better marketer. Don’t just take my word for it though, get out and try it yourself.
Part three of our series will focus on the symbiotic relationship between the sales team and the marketing team.