In the modern age of Internet marketing, content truly is king. However, not all businesses truly understand what goes into creating great content. There are a number of mistakes that businesses make when they want to jump into the exciting world of blogging. While breaking one of these rules from time to time doesn’t mean that your blog is going to fail, breaking multiple rules on a consistent basis may be holding you back from reaching your true potential as a blogger for your brand.
Here are the top five mistakes that businesses tend to make in regards to content:
Your Content Doesn’t Match Your Brand’s Voice: Many businesses source content writing for their blog to multiple people throughout an office. This is a great tactic to diversify your content, however it needs to appear as if it is coming from multiple people. If it all appears to come from one source and doesn’t have a cohesive voice, visitors may have trouble understanding your brand.
Your Headlines Aren’t Compelling: Compelling headlines are going to be the number one way to increase readership of your blogs. If readers aren’t intrigued by the headline, why would they want to read more? Avoid ambiguity and don’t use passive voice.
You Aren’t Consistent: Consistency is very important when building up a follower base. Try to have your content come out on a schedule. Regular visitors will know when new content is posted once a schedule is maintained, and will return to see this new content as it is released. Studies have shown that traffic can drop upwards of 20% or more if a website does not maintain a consistent posting schedule.
You Don’t Promote Your Content: Just because you write it does not mean that anyone is going to read it. Brands that have consistent traffic to their website usually can garner quite the following, however taking the extra step to promote on social networks, through email blasts and through other social sites such as Reddit, Digg, Stumbleupon and online forums will significantly increase your traffic. Just make sure that the places you submit your content online are relevant to your industry and audience.
You Don’t Offer a Unique Perspective: At the beginning of this article I mentioned that content is king, and while that is true, producing a bunch of throwaway articles that don’t offer anything to your readers isn’t going to get you the results that you are looking for. Great content needs to be compelling and give readers something to take away that they did not have before reading your blog.
Follow these guidelines and you will be on your way to producing great content for your readers!