Tribute Media | Inbound Marketing Blog

The Importance of Consistency

Written by David Miller | May 13, 2015 3:34:00 PM

Far too often I will visit a website only to be greeted by a page crammed with logos, pictures and text telling me to do things. It’s overwhelming.

When I go to a website, it’s with a specific goal, whether to learn more about a company, check out their products, or just find contact information. I didn’t land on the website by accident. I don’t need a slew of pop-ups telling me what to do and what to learn. What I do need is an intuitive menu structure where I immediately know where to click to get the information I’m looking for.

One of the biggest mistakes companies make with their websites is ignoring website best practices for the sake of including flashy features. Trust me, when you break conventions people don’t think you’re unique and wonderful, they think you’re showing off. And no one likes a show-off.

The moral of the story is this: make your website easy to navigate above all else. You are trying to attract and retain customers. Don’t drive them away with a needlessly confusing and bloated site. You will have a chance to impress them after intuitively navigating them to your contact page.