It’s no secret that emails have become a major tool in marketers’ arsenals. According to research, marketers sent out more than 800 billion emails in 2013 alone.
But many question the validity of it:
These are fair questions to ask. And the simple answer is: yes, email marketing works, as long as you follow email marketing best practices. And it works very, very well.
These hard numbers show the effectiveness of email marketing:
Facts and figures like those should make it clear how effective email marketing can be. And here’s one more: The DMA’s research showed that email marketing has a return on investment of 4,300%.
That’s the best thing about email marketing—it doesn’t cost you much, but it gives you astonishing returns.
When planned and executed well, email marketing campaigns can benefit your business tremendously. If you can develop an effective strategy, create compelling content and make sure that the content reaches consumers, the benefits you reap may astonish you.
Ultimately, email marketing breaks down to a simple equation: