Tribute Media | Inbound Marketing Blog

The Business of Hyperbole

Written by Hannah Lacy | Jun 9, 2015 3:00:00 PM

How do you captivate an audience? If you're simply the best business out there, won't that speak for itself? Unfortunately, that only works in tiny towns where everyone knows each other and everyone knows you. But what about the Internet world? Let's take a look at New Girl for some perspective...

First off, we'll define a hyperbole. hy·per·bo·le - noun. A hyperbole is an exaggeration. Whether this is in something you say, a way you act or, in this case, a character in a movie, it is not meant to be taken as reality, but rather an exaggeration of reality, 

Why do so many people love New Girl? What about these crazy characters has captured such an enthusiastic audience? Well, let's examine some of the characters:

  • Jess - the bubbly, explosive, happy go lucky personality that always thinks the best of people
  • Nick - the grumpy, unmotivated, but ultimately very sincere character who may also remind you of an old man
  • Schmidt - the overconfident ladies man who is quite concerned with his appearance, and his high-paying job. Despite this, he often has moments of kindness and thoughtfulness
  • Winston - often acting as the group's scapegoat, Winston is full of crazy energy, overreactive pranks and extreme emotions
  • Coach - the incredibly intense, cocky former athlete who is now a personal trainer. He remains largely aloof though he is struggling after breaking up with his girlfriend

What's the point of talking about these characters? Well, what do they have in common? They're all characters that are relatable. They are hyperboles of people we know, people we've gone to school with and been in relationships with. They give us the ability to laugh at ourselves and appreciate our friend's odd personalities. No one actually acts like these characters, they'd be thought insane and seem like they were overdoing it. But we all know someone like Nick, or maybe we relate to Jess.

Application of Hyperbole

Relatability. There is nothing more powerful than content, images, videos, anything that is relatable. It's a thing on social media, in case you haven't seen all of those "relatable posts." It doesn't matter if it's something as simple as how the microwave creates hot lava out of your soup but leaves an iceberg in the middle, or something much more profound; people love it.

When you're creating content for your audience, think about how they will relate. Think about how you can make them feel something. Make them laugh, cry or ponder, but make it relatable.