The Internet, the final frontier. Only we don't want you to go where no one has gone before; we want you to go where everyone else is. This isn't about exploring strange new galaxies; it's about being found.
The Internet is a powerful tool, and with more and more individuals using the web to find products and services, it is vital that you are being found on search engines. The way that search engines such as Google and Bing discover and rank your website changes regularly, so you want to make sure that you are always on top of the ever changing Google Algorithm. In recent years, Google has began placing an increased focus on fresh, relevant content on your website.
Outlined below are a few of the primary things that you should be doing to ensure Google ranks your website:
- Fill out Meta Data: Meta Data, namely Meta Descriptions, are extremely important. When Google pulls up a page or blog from your website, the meta descriptions is that short preview of your content, giving viewers an idea of what you're talking about. Do your best to use your keywords in that meta description, but keep it under 140 characters. Short and concise.
- Build Inbound Links: Inbound links to your website act as a recommendation from one website to another. Social bookmarking, online directories, and guest blogs are just a few of the ways that you can boost the credibility of your website in the eyes of Google.
- Include Image Alt Tags: If an image title is hffflk.jpg, no one will ever find it, meaning the likelihood of them ending up on your website goes down. In the same way, if a user won't find your image, neither will Google. Give each image an alt tag that is relevant to your blog post topic.
- Blog Regularly: Regular blogging is one of the best ways that you can increase your visibility on Google search. Ensure that you are using relevant tags that you want to be found for and blogging about topics relevant to your industry. This will help drive traffic to your website, establish you as a thought leader in your industry, and give you more content to share to social media.
These are just a few of the ways that you can begin to optimize your website for search. So don't be the guy in the red shirt who never comes back from the away team. Use these tactics, get found, and continue your voyage through the galaxies (er...Internet).