So, you have a perfectly good website. It looks great, functions like you need it to, why go through the extra effort of making it responsive for mobile devices? Well, let me hit you with some numbers: 1.2 billion people across the globe access the internet and an outstanding 80% of those web surfers have a smartphone. Now that your attention is piqued, allow me to explain some of the reasons why making your site mobile isn’t a luxury but a necessity.
Google Doesn't Give You a Choice
Making your website mobile friendly is required by Google’s ranking system and has been for almost a whole year now. It is very surprising that some people still have not made their website mobile friendly. It’s like they are digging their website’s own grave! If you are unsure about whether or not your website is Mobile Friendly you can use this Google tool to test it:
I am sure by now you are frantically asking, "How do I make my website mobile friendly?!" First, it is important to understand the difference between a mobile responsive site and a mobile optimized site before deciding which one works best for you.
A mobile responsive site responds to the size of the screen it is being viewed on. It will reformat, restructure, and scale your site to suit a tablet, mobile phone, or whatever device your visitor might be using.
Mobile responsiveness offers your website flexibility and awesome usability. It does this by optimizing your images, correcting the spacing and padding, and condensing your navigation among other things. For an example, check out this site on multiple devices to explore the difference.
A mobile responsive site meets Google's "mobile friendly" standards.
A mobile optimized site is not a shrunken down version of your website. It is a completely different design that becomes active on mobile devices. Usually, a mobile optimized site is designed to be minimalistic. Its content is easily accessible and uncluttered, menus are a separate tab, and is generally designed to look and feel like an app. A good example of this is the difference between Facebook on a desktop and on your phone.
Who should consider mobile optimization? Eighty percent of online shoppers say they are more likely to shop from a brand with an engaging mobile site. If you are a store it might be good idea to mobile optimize for that audience. Or perhaps you are an urgent care medical facility, most accidents aren’t going to happen at someone’s desk where they can use their computer to find the closest location. Make it easier for people to find you on the go.
Many web marketing firms, including our own, aren’t even offering website creation without making it mobile responsive anymore. Deciding which one is right for you comes down to your business needs.