The start of a new year can symbolize many things, among them new beginnings and a chance to start fresh. This can be applied to personal lives as well as how you are currently running your business. Most businesses run their companies according to four quarterly cycles, and fiscal years may coincide with the United States Government fiscal year (starting Oct. 1 and ending Sept. 30).
But even if following this cycle, a new quarter does begin on January 1st, and can be a great time to reevaluate your goals, ambitions, and strategies. From a digital marketing perspective, this means analyzing the way your are currently handling the online portion of your business.
Different strategies to evaluate include:
Who is your online consumer? Whenever you sell any product or service, you need to be aware of who your consumer is. In the case of web strategy, which of your consumers are online and finding you online? Is this comprised of younger customers, or are they surprisingly older? These are questions that should be asked when thinking about who you’re marketing to online.
What are you doing with social media? Are you staying up to date with your social media marketing? At Tribute Media, we always say that if you’re going to do social media, do it right. That means staying current and interacting with fans when the chance arises. Think of the start of the new year as great way to revaluate your social media strategy.
Have your online retail goals changed? When you first went live with a new website or first executed an online marketing campaign, you surely had a tangible goal in mind. An example of this would be: “In 5 years, I want 50% of sales to come from online traffic.” Are you currently on track to achieve this goal? If not, what can you do to improve?
What new trends are on the horizon? The online marketing scape is full of change and newly emerging trends. Make sure to stay on top of industry changes in terms of new social media platforms and analytics tools. How can you better capture more of the market and stay relevant in the eyes of your consumers?
When you get done celebrating the New Year, sit down and evaluate the goals and objectives of you business. Adapt if you have to, and move forward!