CEOs can no longer place social media on the back burner because they don’t understand it or don’t want to mess with it. Social media has changed the way our society communicates today. Social media is free, and it generates profit. It has revolutionized the world of marketing. The possibilities are endless. You can reach more potential clients that you ever thought possible and that is just the beginning.
Proving Social Media ROI
Presidents and CEOs want to know what they will gain from this. What is the revenue possibility here?
Here are just a few examples:
- White Glove Social Media‘s report on a business gaining 1300% increase in revenue from Pinterest: “[Pinterest] campaigns generated a better return on investment than other marketing strategies like paid search campaigns or targeted ads on Facebook the merchant has tried,” Price says. Additionally, Bourbon & Boots has determined that shoppers who come to the site directly from Pinterest are 20% more valuable than those from other channels because they tend to spend more and buy more frequently.
- The Next Web’s roundup of social media case studies, illustrating the power of paid Facebook ads: “Vamp-lets is a small business that makes baby vampire dolls and they introduced Facebook ads as a new channel for driving revenue. Despite a fairly small Facebook ad budget of $250 per month, they’re generating an additional $1,000 in revenue, directly tracked to the ads themselves. This gives them a positive ROI of 300%.”
- Social Media Examiner reports: how social media helped Cisco shave $100,000+ off a product launch via social media.
By customizing social media marketing to the company, all industries have a real chance at additional exposure, website traffic, and revenue from implementing social media efforts.
- Facebook: At the bare minimum a company should have a Facebook page. Facebook is your opportunity to interact with customers. It is a semi casual platform that can really embrace the culture of your brand.
- Twitter: Twitter is a perfect platform to promote your own content and articles that relate to your company. Hash tags can be incredibly successful linking people to your page that have similar interests and could benefit from your services. It can also create an interactive experience for the follower with live tweeting. You can keep them in the loop of what’s going on at any company event. Content is crucial. Keep them engaged.
- LinkedIn: LinkedIn is a professional platform. This is good place to post local business events, new positions that are open, and events being held by your company
- Pinterest: Pinterest is a great platform to show personality. You can pin anything that you love as a brand. It’s great for clients to see what you like to eat, where you would like to travel, and what your interests are. Clients want to have a personal connection with a company they have invested money in. It’s important for them to get to know you and what you are all about.