Tribute Media | Inbound Marketing Blog

Social Bookmarking Made Easy

Written by Wally Narwhal | Apr 2, 2013 4:38:00 PM

We have all heard about social bookmarking, but are you aware of the many benefits that come along with it? If you aren’t familiar, social bookmarking websites allow users to submit links to web pages that they find relevant, usually by category or tag. These links do a number of things for your website, including help to build traffic, as well as act as an inbound link which will help with the optimization of your website for search engines (SEO).

Some of the most popular social bookmarking websites include:

  • StumbleUpon
  • Delicious
  • Digg
  • Pinterest
  • Reddit

When you are submitting pages of your website to social bookmarking websites you want to make sure that you keep everything relevant. Don’t submit every page of your website to Digg or spam irrelevant links to Reddit. The best way to utilize social bookmarking sites is to utilize relevant content on your website. Say you have a blog post that is about home renovations; you could submit this to the “Home Improvement” category of StumbleUpon, or to a relevant Subreddit that focuses around home improvements or DIY projects.

Social Bookmarking communities are very good about self-moderation. If you are pushing out a bunch of irrelevant content, odds are your link will get deleted and your profile may be banned from posting. However, these websites have a ton of traffic coming to them, and if the content is truly relevant, odds are it will get upvoted, shared, repinned, etc. This will bring a significant number of relevant users to your website, which could convert into a sale, or whatever your end goal may be.

Take 5 minutes and do some research as to which website(s) would be the best target for your social bookmarking efforts.