Companies often time balk at the price of a well thought out, long term SEO strategy. And admittedly, SEO can get rather costly at times. Tactics such as competitive keywords, extensive research and content writing or establishing a brand/online presense for the first time will be expensive.
So how does the little guy compete with the big boys? Believe it or not the internet actually provides a semi-level playing field. The ‘little guys’ have access to the same online marketing activities as the ‘big boys’. Where the difference lies is in the marketing budget.
Below are some examples of SEO tactics that every company has the budget to employ. They’re easy to understand for those who are not very internet-marketing savvy. But like all things in life, you tend to get what you pay for.
The first component of your website should have a content management system (CMS) that is SEO friendly. There are a lot of choices out there, some are free, some are not. We recommend either Drupal or Hubspot. Both have a robust SEO functionality to help get your site noticed.
Optimize each page on your site to get the most bang for your buck. Page titles, meta descriptions, and image tags are just a few of the tactics to start getting search hits to your sites.
Spend some significant time on your social media sites. Post your updated content and let your followers know what you are up to.
If you are using any other form of media to advertise (TV, radio or print), make sure that same message is repeated on your site.
SEO is a long term commitment and when done correctly, will give you substancial results that will last longer that even the best paid online ad campaign. Not employing any SEO tactics will prove to be more costly and potentially losing sales.
Whether you decide to do it yourself or hire an SEO firm, you simply cannot afford to not rank highly on search engines. If you have any questions, we would be happy to help. Feel free to contact us any time.