Drip marketing isn’t your typical email marketing campaign. Unlike a regular email newsletter, drip marketing campaigns allow you to create a program to take your subscribers through. Drip campaigns traditionally run in either 12 or 24 email formats, however they can be of any length.
The primary differentiating factor of a drip marketing campaign from a traditional email campaign is that new subscribers to your list always start with the first email in the series, and not the most recent email as with traditional campaigns. This means that you have the ability to create a campaign once and utilize it as long as you would like, as long as you are updating your contact list with new email addresses.
Some businesses utilize a hybrid of drip and traditional email marketing, having a drip campaign that informs customers and takes them through a predetermined program to help enhance leads, while also putting out a regular newsletter that is more focused on current events and goings on within the company. There are many types of drip marketing campaigns that may benefit your business, including:
These are just a few of the ways that your business can utilize drip marketing campaigns to help generate leads, educate new prospects, and help introduce your products and services to the world.
Contact us today to learn more about drip marketing and to learn how you can get started promoting your business!