If you are a social media manager, (or simply manage multiple business Facebook pages as part of your job), then you probably have already realized that Facebook has made some pretty significant changes to how you manage and interact on Facebook as the business. Or more specifically, how you CAN'T interact on the platform as the business.
But before I get into that issue, let me start at the beginning.
Quite awhile ago, I became so frustrated with the way Facebook managed payment methods for business campaigns. Specifically, I was getting tired of switching out payment methods for different clients for whom I boosted posts or managed Facebook ad campaigns.
If you only manage one business page, let me elaborate. Back then, Facebook only let you attach one payment method to your specific Facebook user account. So for those of us who managed more than one campaign for more than one business, we'd have to switch out payment methods.
I read thread after thread of Facebook help community postings and searched Google for solutions to my predicament. Surely, I could not be the only one with this problem. As luck would have it, I wasn't.
Problem solved. With Business Manager, I could now manage all of my clients Facebook campaigns on one platform without the need to switch out credit card information. (Wow, that sounds like an infomercial)
Today, if you tried logging into Facebook as "a business," you probably noticed something was afoul. This was my experience, so naturally I turned to the one source I knew would have the answer; Google. Wouldn't you know, again, I wasn't the only one saying, "Facebook, what the..."
I'm going to spare you all the details of my research and how I eventually found how to get back to where I could like, follow, or view the page feed as a business. But here is what you really want:
Facebook has moved all of those capabilities to the Business Manager interface. Thankfully, I already had the majority of my clients moved over. For those of you reading this blog because you are desperately trying to find a fix for managing different business pages, Business Manager is the answer.
You. Are. Welcome.