It's heating up in the Treasure Valley, with guesses of 104 by the end of the week. (What the heck?!). Our clients all over the world are feeling the heat too, and you can bet their customers are. But what does this mean for marketing over the summer? Change.
Turn it Up
During the hot summer months, people are going on vacations and weekend getaways; they have much shorter attention spans. For marketers, this means content should be fun! Light hearted! Eye catching! Don't bore people, they're on their way to the beach, and if you don't have something fun to say, odds are no one is going to hear you.
How is it done? Think about your business specifically. What are people doing in your area?
How are they enjoying the weather? Leverage that! Here are some ideas to dust off your thinking cap:
host an event
do a raffle/competition
make sure the prizes are weather appropriate and fun!
It's not hard to have fun, so start applying that fun to your marketing. Remember, your audiences already short attention span is (understandably) shorter during the busy, fun summer months. What would catch your eye right now..?
Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty.
Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients."
She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities.
Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."