When looking at both traditional marketing and digital marketing, there are many similarities between the two that hold true to general marketing principles. Although digital marketing takes place on the Internet, there are many lessons and techniques that cross over from the traditional marketing standpoint that still apply. In fact, consumer behavior and purchase decisions have become more complex due to the nature of the Internet and being able to do vast amount of research simply by researching something online.
One principle that will always be important in any type of marketing is knowing your consumer. Who is actually interacting with your marketing communications and what type of consumer is converting into sale? While this is a lot harder to measure when taking a traditional approach, digital marketing tools make it easier to understand who is interacting with your brand. The ability to track online consumer behavior is now easily accessible through programs like Google Analytics and Facebook Insights.
Ways to figure out your key demographics include:
The first step in creating an advertising campaign or new marketing push is to know your audience and who you’re talking to. Use the free tools of the Internet and turn your digital and traditional efforts into successful campaigns!