Google has had many updates in the last few years, and they've always caused a stir. So what's the big deal about this one? Google wants to help mobile users have a better experience, especially given the fact that around 60 percent of searches are being done on mobile devices. In order to do this, Google is playing favorites with mobile-friendly websites.
Your may think your website looks great on your laptop, and you'd be right! But have you tried to visit your site from your cell phone, Kindle or iPad? If it isn't mobile responsive, it probably looked like a mess and was impossible to navigate. This is why Google is taking mobile-friendly so seriously. If you aren't ready today with Google making this switch, you could be jeopardizing a third of your web traffic.
Being mobile-friendly used to be something that was "a nice thought" or a "big business luxury." That simply isn't the case anymore. Businesses large and small are realizing how crucial it is for them to be mobile responsive, and they will be ranked above you if you are not. So if you are optimized, this is great news! You get an automatic "favorite" from Google, moving you right up in the ranks. But if you haven't made that mobile-friendly switch, things could get a little dicey.
No, it isn't the end of the world. But it could be the end of one-third of your web traffic. You'll start seeing changes in your own mobile searches, so remember, when you look for a product on your phone and find a bunch of beautiful, mobile-friendly websites, there's someone on page 10 who isn't getting your business.