It's the End of Google as We Know it

Posted by Hannah Lacy on Apr 21, 2015 6:00:00 AM

Mobile Friendly

Google has had many updates in the last few years, and they've always caused a stir. So what's the big deal about this one? Google wants to help mobile users have a better experience, especially given the fact that around 60 percent of searches are being done on mobile devices. In order to do this, Google is playing favorites with mobile-friendly websites.

Are You Ready?

Your may think your website looks great on your laptop, and you'd be right! But have you tried to visit your site from your cell phone, Kindle or iPad? If it isn't mobile responsive, it probably looked like a mess and was impossible to navigate. This is why Google is taking mobile-friendly so seriously. If you aren't ready today with Google making this switch, you could be jeopardizing a third of your web traffic.

It's Not a Luxury

Being mobile-friendly used to be something that was "a nice thought" or a "big business luxury." That simply isn't the case anymore. Businesses large and small are realizing how crucial it is for them to be mobile responsive, and they will be ranked above you if you are not. So if you are optimized, this is great news! You get an automatic "favorite" from Google, moving you right up in the ranks. But if you haven't made that mobile-friendly switch, things could get a little dicey.

No, it isn't the end of the world. But it could be the end of one-third of your web traffic. You'll start seeing changes in your own mobile searches, so remember, when you look for a product on your phone and find a bunch of beautiful, mobile-friendly websites, there's someone on page 10 who isn't getting your business.

Hannah Lacy

Written by Hannah Lacy

Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

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