First things first: Don't believe anyone who says that social media is a MUST for all companies.
Have you ever had a desire to see what your toothpaste brand is posting on Twitter? Or been upset that your dog food brand doesn't have a Facebook page? I didn't think so.
Many people are under the impression that you have to be on social media, because that's where the networks of your customers are. Just because your customers are on social media doesn't mean you should be. They don't necessarily want to hear what you have to say, at least in this context. There are other excellent ways to get your brand noticed.
Not necessarily. There are many benefits to being on social media:
We understand wanting to take your brand where your customers are, but if that is your desire then you need to ask yourself these questions:
Social media is effective when you can provide content that is beneficial for your audience. For example:
Don't waste time and money on marketing that won't benefit you. Let the professionals at Tribute Media help you find the right marketing niche for your company.