Running a new advertising campaign or promotion can certainly be tough, time consuming, and complicated. Getting all of the necessary parts to move in sync while maintaining your original strategy and intent can be quite the conundrum, even for the experienced marketer. A tip you can use when executing a successful campaign is to tie in all of your communication mediums into the same campaign, ensuring maximum reach and effectiveness.
How do you expect to pull off a successful campaign when your outdoor advertising doesn’t match your Facebook posts? Social media and other forms of web marketing should all coincide with the ongoing advertising campaign, and integrating these different mediums is an example of effectively using web marketing for your benefit.
Here are some integration tips for your next advertising campaign:
If you are running a billboard ad, make the image for the billboard your Facebook cover photo.
Use the same colors and style when using imagery on Facebook, Twitter, or email marketing message.
If your campaign has certain messaging, a tagline, or slogan, be sure to repeat this throughout your web mediums.
Run a Google Adwords campaign that utilizes the Display Network and use the same imagery as your outdoor and traditional efforts.
Ask your fans on social media to be on the look out for creative outdoor advertising you’re currently doing.
Extend the promotion to a contest on Facebook.
There are several ways that you can get your web marketing communications to integrate with your traditional marketing endeavors. Use all of the tools in your arsenal and run a successful campaign today!