Tribute Media | Inbound Marketing Blog

Increase User Engagement, Make it About People

Written by Hannah Lacy | Dec 30, 2014 6:41:00 PM

As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.

Here are some tips for social media:

  • Build Relationships
  • Go Where Your Audience Is
  • Don’t Broadcast, Converse
  • Don’t Try too Hard (Cost)

The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.

Relationship building on social media is all about personalization. Don’t hard sell each time you post, rather, use the opportunity to start a conversation with your followers. Nothing captures the attention of a viewer more than having their comment or share responded to by the website host.

Depending on the nature of your product, your target audience may be focused to a different social media platform than you are familiar with at the time. It is important to go where your audience is, whether that be Facebook or Instagram.

As has been mentioned, viewers don’t enjoy seeing the same old hard sell from your company along with every other company on Facebook. Post material about your events, your employees, show that you engage with the community. By displaying that your company takes an interest in the individual and the community around it, you are more likely to engage your followers to comment, like and share your content.

Finally, don’t try too hard. Social media is an incredible avenue for connecting to customers, but don’t spend half an hour critiquing every post and designing custom images solely for your Twitter post. Do put effort into the quality of your main profile or cover photo though. A pixely profile image and non-specific cover photo will discourage users from liking your page, making it seem illegitimate.