Having a relevant presence on Twitter is extremely important when building your brand’s social media properties. Twitter continues to grow at a rapid pace, recording more than 500 million total users worldwide as of 2012. It has never been more important to be a member of the Twitter community than right now, and it is even more important to share relevant content that engages users and helps to build your following.
By having more followers that engage and share your content you will reach more followers, which will have a snowball effect of reaching more and more users the longer that you are a member of the Twitter community.
There are a number of ways to build your followers on Twitter, including:
- Complete Your Profile: This may seem like a no brainer, however you would be surprised how many business profiles exist that don’t have a custom background, header image or even a correctly formatted profile image. Be sure to come up with some engaging graphics that will entice people to follow you and set you apart from the competition. Also be sure to include a link to your website to help drive traffic, as well as including an engaging bio that correctly describes what your business does. Have some fun with this one!
- Twitter Advertisements/Promoted Posts: Have a significant company update that you want to send out to a large number of users outside of your current network? Promoted Tweets allow you to reach new users, grow you follower base and share important information that would have not gained as much traction if it were a regular tweet.
- Targeted Outreach: It is important to identify opinion leaders in your industry and those who will share content and increase your user base. Researching relevant users in your area and then sending out targeted outreach doesn’t have to be a chore. Begin identifying important users in your area with the Twitter search function and begin following them and engaging with them. This tactic can take some time, but can be the most effective way to gain relevant users in your industry.
Having a completed profile, mixed with promoted posts and targeted outreach to relevant opinion leaders in your area will significantly improve your follower building campaign. Gaining relevant followers on Twitter won’t happen overnight, but you can steadily improve your follower numbers month over month will help you build your network. Before you know it you will reach more users than ever. Pair this with the sharing of relevant content and engaging updates and your followers will share your updates, even further increasing your reach and follower base!