If you could only have your website visitors accomplish one thing on your website, what would it be? Complete a sale? Perhaps subscribe to your newsletter? Like your page of Facebook? Regardless of your goal, it is vital that your website has one. Your goal can even just be to share specific information, whether it is about a new product or service or a current promotion that you are running. Whenever a customer completes one of these goals it is considered a conversion.
Whatever your goal for your visitors is, you must make it clear and easy for them to accomplish. The more steps that you add in the process the less likely it is that a customer will actually do what you want them to do.
Clear Calls to Action: Do your customers know what you want them to do? It may seem simple, but oftentimes users aren’t going to sign up for that newsletter if the information is buried at the bottom of the page. Clear, concise calls to action that are easy for customers to accomplish are vital in boosting your conversion rate and getting the most out of each website visit.
These are just a few of the ways to get the most out of each website visit. If your website isn’t easy to navigate, isn’t clear about what you want customers to do and you don’t know how customers are currently navigating your website, it will be difficult to understand how to make changes.