LinkedIn is a great social media platform. You can engage with your clients on a more professional level. It’s also a great place to network and meet people in your same field. One thing we have realized is the importance of a multi-touch strategy on LinkedIn groups. Whether you’re simply accepting a LinkedIn users’ request to join a group or connecting with someone in the same industry, you want to keep the conversation going.
Here are four steps to make sure that happens:
1. The Initial Message
- Don’t just accept their request. Offer them a “Welcome” note.
- Don’t be afraid to get personal. People are more likely to engage with you if they feel like you’re really putting yourself out there.
- It’s a wonderful idea to offer those who request to join our groups a link to your latest blog post or article that would benefit them based on the information provided in their profile.
2. Share Relevant Content
- Your content should be relevant.
- Each of your social media platforms should be relevant to each other. You need to have a clear objective and a clear voice.
- It’s a good idea to subscribe to online publications that catch your interest and share articles with group members.
3. Engaging With Existing Posts
- Adding new discussions, promos or job posts to your LinkedIn groups is good.
- Also remember to engage with existing content.
- One of the best ways to connect with others on LinkedIn is to offer your knowledge and expertise.
- Skim through older posts and connect with people that have posted a question.
- You may have the answer or you can refer them to someone else/a company that does.
4. Build Connections
- Connecting with someone on LinkedIn is about the value in your contacts. You want to make meaningful relationships on LinkedIn.
- Think about questions within your industry and post it in a group.
- See how others react.
- Pay close attention to those that respond.
- Make sure to send top influencers a thank you note for engaging.