If your business currently has an online presence, then you probably have utilized some of the basic constituents of social media. These would be the obvious two, Facebook and Twitter, and to a lesser extent, maybe Pinterest, Instagram, and LinkedIn. Most businesses can do just fine in terms of their web presence with these popular social media mediums, but there are a few industries that can certainly benefit from using a more obscure social media platform: Foursquare.
Foursquare was a platform launched in March of 2009 that was designed to be a location based social networking site for mobile devices. Users of the app can “check-in” at certain venues using their mobile devices which results in rewards to the user in the form of deals, badges, and points. It currently boasts around 33 million users and is available in over 12 countries. If you’re in a city that is currently covered in Foursquare’s range, then you may want to see if their services are applicable to your business.
Some Foursquare basics that you should know include:
Although Foursquare’s popularity has waned a bit due to Facebook offering a check in capability, it is still a viable social media platform in some cities. If you live in a city that does currently have a Foursquare presence, you should definitely considered claiming your listing and getting creative.