When John Lasseter was directing A Bug’s Life, he had the goal to top Pixar’s performance of Toy Story. His team realized very soon that most of their experience from Toy Story was meaningless when applied to A Bug’s Life because of the scope of the new story.
A Bug’s Life was the first fully digital, wide screen animated production and new technological challenges were brought to bear. In fact, John commented that they were “drowning” in the technical issues that arose.
One of the producers told John that they were limited technologically to produce crowd shots with more than 50 characters. Could you imagine an ant colony with only 50 ants visible at any given time?
“I am willing to accept that if that is all you can do, but I willing to bet that you guys can do better. “
They formed a team called the “crowd team” to solve the problem and they over came the technical issues and A Bug’s Life was the highest grossing film of 1998.
When thinking about running your business, you have to be very careful to not get caught up in the newest technology of the day and focus on your business. Don’t let technology get in the way.
Sometimes the technology is part of the business requirement. We just have to not let the tech get in the way. Start with understanding your business objective (sell more stuff, decrease costs, communicate with customers) then focus on what will get you to that end.
Corey Smith is the founder of Tribute Media and serves as the Digital Marketing Strategist. He is also the author of "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter."