Tribute Media | Inbound Marketing Blog

Does My Business Need a Website?

Written by Mary Woolf | Jul 29, 2015 3:00:00 PM

As a consultant, I like to pride myself in keeping an open mind and just listening to clients problems in hopes that we can provide a solution. There is one question I have been asked more than once, and it still gives me pause because I truly want to give an unbiased answer; "Does my business really need a website?"

This is truly a very good question, one many business owners have asked themselves since the inception of the Internet. Everybody has an opinion and I am sure if you are a business owner there are plenty who will offer you that opinion.

The answer lies in a different question.  Are your potential customers using the Internet to search for your product or service? I love these questions because you find answers and gain knowledge that can actually serve you and your business

So let's look at some facts:

  • The North America Population is 357,172,209 for 2015.
  • Out of the previous number, 310,322,257 are internet users. 
  • In 2014, a half billion new users became connected to the internet worldwide. An increase of 20%.
  • The total number of web surfers worldwide is 3 Billion.
  • 80% use search to find local product and service information.
  • 83% of U.S. consumers go online to research electronics, computers, books, music and movies before buying those items according to a report released today by PricewaterhouseCoopers LLP

What does this tell you about the direction of your business and whether you need a web presence for your business? If this isn’t enough here are some other questions you may want investigate to see if having a website for your business makes sense.

  • Do your competitors have a site?
  • Where are your potential customers going now to find a service/product like yours?
  • Are you losing credibility not having a site?
  • Does that matter to a potential customer for your business?

What other ways can you showcase your business or show your value add above competitors? A well-designed website is an ideal place to demonstrate what you are about and why you are a good solution. The very same website can work 24/7, generating leads and capturing email information. 

I am not a proponent to giving advice as much as I am about asking questions and facilitating in seeking out productive answers. Then you can make an educated decision in what is right for your business on web presence.