Does My Business Need a Website?
Posted by Mary Woolf on Jul 29, 2015 9:00:00 AM
As a consultant, I like to pride myself in keeping an open mind and just listening to clients problems in hopes that we can provide a solution. There is one question I have been asked more than once, and it still gives me pause because I truly want to give an unbiased answer; "Does my business really need a website?"
This is truly a very good question, one many business owners have asked themselves since the inception of the Internet. Everybody has an opinion and I am sure if you are a business owner there are plenty who will offer you that opinion.
The answer lies in a different question. Are your potential customers using the Internet to search for your product or service? I love these questions because you find answers and gain knowledge that can actually serve you and your business
So let's look at some facts:
- The North America Population is 357,172,209 for 2015.
- Out of the previous number, 310,322,257 are internet users.
- In 2014, a half billion new users became connected to the internet worldwide. An increase of 20%.
- The total number of web surfers worldwide is 3 Billion.
- 80% use search to find local product and service information.
- 83% of U.S. consumers go online to research electronics, computers, books, music and movies before buying those items according to a report released today by PricewaterhouseCoopers LLP
What does this tell you about the direction of your business and whether you need a web presence for your business? If this isn’t enough here are some other questions you may want investigate to see if having a website for your business makes sense.
- Do your competitors have a site?
- Where are your potential customers going now to find a service/product like yours?
- Are you losing credibility not having a site?
- Does that matter to a potential customer for your business?
What other ways can you showcase your business or show your value add above competitors? A well-designed website is an ideal place to demonstrate what you are about and why you are a good solution. The very same website can work 24/7, generating leads and capturing email information.
I am not a proponent to giving advice as much as I am about asking questions and facilitating in seeking out productive answers. Then you can make an educated decision in what is right for your business on web presence.