Consider This: Instagram

Posted by Doug Collins on Jul 29, 2015 10:14:00 AM

Branding and social media
It doesn't feel like too long ago when Instagram was relatively unknown, and you could hear kids talking about this app where you can share photos with other people.

Just 9 months ago Instagram announced they had 200 million users; since then, they went up another 100 million. Instagram is growing, and it's a fantastic way to embrace the more visual part of branding and promoting.

Instagram is opening up to all advertisers

Even before Instagram provided a direct route for advertisers to be on everyone's feed, I would have argued that companies need to become Instagram-literate. Now, it's an even bigger deal.

To sweeten the pot, Instagram will be testing a new feature: having a buy now button on ads. This will open the door to get your attractive advertisements direct results, and this happens easily due to being on a user's direct feed. Now, it's still in testing, but this is very exciting to all companies, and can easily become a way to see more direct ROI as a result from social media.

Instagram advantages:

  • People are not on Instagram just to look at pictures, or only post some of theirs.
  • Instagram is inherently visual. Do you have products you've been dying to take professional photos of? Now's your chance.
  • Following and getting follows back is pretty easy. People like to grow their Instagram; and it's set up in a natural way where it makes a lack of growth seem strange, even if growth isn't your main concern.
  • Can you say promotion? If you have an event or sale going on, you have a good chance of your promo getting seen by your followers. Make it look nice, and your sales and promotions will promote themselves.
  • Instagram isn't a one-stop answer to all of your company social media needs, but it is a fantastic addition to a complete brand awareness approach. Give it a try, and use it as part of your social media strategy.
Doug Collins

Written by Doug Collins

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