Compelling Graphics Create Curiousity

Posted by Nikki Wardle on Jun 15, 2015 9:00:00 AM

Using Compellig Images

Continuing on to the fourth point from "10 Ways to Increase your Website's Performace," we look at why using the right mix of compelling graphics will keep your visitors hooked, wanting more and even sharing more. Now when I say "graphics," I'm talking about infographics, stock photos and your images. So let's get started.

Get Noticed

Your website has great content. Perfect. But what if your stellar content is surrounded but dull, boring images... or even worse, no images at all.  Your website will be passed over time and time again. People are visual. They need visual queues to help them know what to expect your content to tell them. Keep in mind, you can over do it with images.

Use Humor In Your Blog

Your main website content should be professional and detailed. Blogging on your website should be conversational, even humorous. Think about it, when was the last time you told someone about an article your read that was dull and dry? When was the last time you brought up a blog you read that left your sides aching? The funny one right? That's what I thought.

Social Media and Sharing

All social media platforms have a major visual component. The news feeds are full of posts from friends and businesses, most of them containing pictures and videos. When you see a picture that captures your eye, you stay to read. Keep that in mind when choosing the main image for your blogs. Is it interesting and relative to the blog? And is it interesting and unique?

I've only touched the tip of the ice burg when it comes to choosing the right images. You can almost consider it an art of sorts. The above tips are a great starting point when it comes to using infographics, stock art and your images. 

Nikki Wardle

Written by Nikki Wardle

Nikki has a degree in Marketing from Boise State University and worked as an Inbound Marketing Specialist at Tribute Media from 2014 to 2019. She's a Google Whiz and dog lover, now serving as a marketing director for a local veterinary clinic.

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