In 2015, Statistica predicted that in 2016 smartphone users in the United States would reach 207.2 million. And Techcrunch predicts that there will be 6.1 billion smart phone contracts by 2020. It’s clear that smartphones are not just another screen. They bring a whole new world of possibilities and changes in the marketing industry. With that, companies need to actively develop a plan for marketing on mobile platforms. If this is not at the forefront of your planning, then your marketing team should look into making changes that reflect the changes in online behavior.
What Web Marketing Changes Will Take Place in coming years?
Mobile vs. Desktop: Mobile is currently revolutionizing the industry. We predict that mobile searches will exceed those of desktop. The mobile developments in 2015 were astounding. Google announced that mobile traffic overtook desktop traffic in 10 different countries, and they released the “Mobilegeddon” algorithm update, which phases out sites that have opted not to go mobile-friendly.
Optimization with Digital Assistants: Digital Assistants are on the rise, and with that the methods of optimization need to change. Siri and Cortana use the traditional search engines, but only if necessary to find certain information. Rather than only trying to draw people to your site directly, you will need to start optimizing in a way that digital assistants can find your site.
Voice-Based Search Queries Rise: With the use of smartphones, people are increasingly searching by spoken command. This means that queries are becoming longer and are more of a conversational nature. With this, companies potentially need to start strategizing how to update their content to be more conversational and get away from short phrases or broad keywords.