Capturing the Spirit of the Old West in Your Sales Process

Posted by Wally Narwhal on Jul 7, 2012 3:06:00 PM


Have you ever met a sales person that actually put your mind at ease? One that you felt you could trust? A “give it to you straight” type of person? Do you find that most the time you’re on guard fearful of what they are going to “trick” you into? Do you find yourself overpowered by the sales person who is so overly excited that you find yourself just as excited only to walk away thinking, “Why did I buy that”? What happened to a handshake being is as good as your word? What happened to a fair price for goods or services? What happened to a process where a genuine provider fills a genuine need?

Throughout my career, I have witnessed sales people spend so much time on learning the “tricks” to sales or figuring out how to “close the deal”. When in reality the process is quite simple. You ask your prospective client good, and genuine questions to see if you can solve a problem. If you can solve it, then you give the customer exactly what you committed to. Have confidence in that your prices are fair for the services provided, and your customers will walk away delighted. No need to add false promises, no need to make your product or services “sexy,” simply become the best at what you do for a fair price, and then deliver on your word. Let’s bring back the days of a handshake is as good as your word. Let’s bring back the Spirit of the Old West.

Wally Narwhal

Written by Wally Narwhal

Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

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