Understanding that consistently blogging is a valuable SEO asset can put you leaps and bounds over your competition. Search engine algorithms are so focused on giving searchers the most relevant and up-to date information that companies need to focus on giving the end user what they are looking for, not what the company may necessarily want to tell them. Here are 7 ways that blogging can be used as a tool to improve your SEO Rankings.
By frequently posting relevant articles to your blog page, you can position yourself to be an expert in your industry. Over time, this creates a demand for your content in which other websites may link back to you. These inbound links are one of the biggest benefits blogging can offer your website. They provide additional credibility with the search engines which can help increase your rankings.
Each new posting gives you the ability to cross-reference previous posts or other pages within your website that may be relevant to your post. This helps search engines (and your visitors) navigate your site easier and discover other relevant content, ensuring no content goes unsearched. With internal links, you can also build the relevancy of a particular page to a keyword phrase.
Creating fresh articles for your customers, (and fresh content for the search engines) keeps them both coming back for more. If this fresh content is relevant to your site and strategically uses your keyword search terms, you will reap the benefits of relevance and keeping current. An added benefit is the ability to use this content to drill down into those niche keyword phrases and more longtail (highly specific) keyword topics.
Blogging is one of the most effective and affordable solutions for achieving top search engine rankings. No pay-per-click cost when your site comes up organically.
One of the strategies Google uses to find freshly created content is by exploring social media sites like Facebook, Twitter and Digg. The more content you release on these sites, and the more you use this content to link back to your main Website making then easier for Google to find you. Your fans will see your work, and the traffic flow to your website will improve.
If your blog has a local focus, take advantage of it. Submit your site to Google Places and get more local traffic to your blog.
Good blog titles should be richly infused with your keyword text. Keep in mind, many external links to your blog posts will contain your post title. The more specific the wording in your title is, the higher your rankings for that topic.