Regardless of where you are marketing your business, be it on the Web, with traditional offline techniques, or a combination of the two, it is vital that you take the time to have a comprehensive plan in place. This plan should outline a number of different areas, including the overall strategy you put in place, your target audience, what you hope to accomplish through your marketing efforts, and a competitive analysis, just to name a few. Many businesses that market themselves fail to create their marketing plan, and thus, miss out on a number of opportunities to improve their campaigns as time goes on.
Inbound Marketing Blog
Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.
We use social media almost every day. Heck, you may be on a social site right now. Social media is defined as an interaction among people in which they create, share or exchange information and ideas in virtual communities. These social sites are especially important for businesses to keep up to date with changing business trends, connect with other businesses and communicate with customers.
When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing:
If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.
As content marketing trend continues to rise, businesses are spending increasing large amounts of time and money on it. The first step in content marketing is to simply figure out what you’re trying to accomplish. Do you want to generate leads or create a buzz? Many content plans fail because businesses have no idea what they’re trying to achieve. They just want to have a large amount of content because someone in the office went to a seminar once and heard that it’s a good idea. Content is a good idea, but there has to be an expectation. Here are some content ideas that are great for any business to follow.
When talking in terms of search engine optimization, we often used language that may be foreign to people outside of the industry. It always helps to be reminded that not everyone speaks the same language and understands industry jargon when speaking with prospective clients. The great thing about web marketing is that it essentially uses the same tactics and information as traditional marketing, but applies it to the Internet.
As the nature of business changes and moves more toward web based services and sales, it’s important to realize where your business stands with its web marketing efforts. Most companies today have some sort of web presence, most likely in the form of a website.
Having a great company culture boosts productivity. Now more than ever, companies are making sure to provide a wonderful experience for their workers. They are ensuring that their employees are happy, engaged, and having fun at work. The logic is simple: If they like coming to work and enjoy their environment, they will work harder.
The business environment as a whole has always been dynamic, however, this adage is especially true when we talk in terms of the web. Regardless of industry, changes on the web take place in design, consumer acquisition, and communication strategy at tremendous speeds. As marketers, it is incumbent on us to adapt to these changes, and whenever possible, foresee new trends as they occur.