Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

How to Have Awesome Content Marketing

Posted by Wally Narwhal on Apr 28, 2014 7:24:00 PM

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As content marketing trend continues to rise, businesses are spending increasing large amounts of time and money on it. The first step in content marketing is to simply figure out what you’re trying to accomplish. Do you want to generate leads or create a buzz? Many content plans fail because businesses have no idea what they’re trying to achieve. They just want to have a large amount of content because someone in the office went to a seminar once and heard that it’s a good idea. Content is a good idea, but there has to be an expectation. Here are some content ideas that are great for any business to follow.

Choosing the Right Keywords

Posted by Wally Narwhal on Apr 22, 2014 7:29:00 PM

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When talking in terms of search engine optimization, we often used language that may be foreign to people outside of the industry. It always helps to be reminded that not everyone speaks the same language and understands industry jargon when speaking with prospective clients. The great thing about web marketing is that it essentially uses the same tactics and information as traditional marketing, but applies it to the Internet.

As the nature of business changes and moves more toward web based services and sales, it’s important to realize where your business stands with its web marketing efforts. Most companies today have some sort of web presence, most likely in the form of a website.

The Changing Nature of Search Engine Results Pages

Posted by Wally Narwhal on Apr 11, 2014 7:12:00 PM

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The business environment as a whole has always been dynamic, however, this adage is especially true when we talk in terms of the web. Regardless of industry, changes on the web take place in design, consumer acquisition, and communication strategy at tremendous speeds. As marketers, it is incumbent on us to adapt to these changes, and whenever possible, foresee new trends as they occur.

Reputation Management

Posted by Wally Narwhal on Mar 28, 2014 8:06:00 AM

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Every time I am looking at going to a new place to eat, to stay, to spend time in, I look at the reviews. I look at the amount of stars and I read what people write. If there is nothing but negative reviews there I move on. I am not interested in spending time at a place that isn’t liked. It’s a yelp generation and it’s crucial that businesses adapt to it.

Monitor

One of the most important things about having different social media platforms is good monitoring. You can schedule posts to go out, but remember not to forget about your pages.  Even if you just check in once a day you will be able to put out fires before they start.  We generally check our social media throughout the day. This makes it easy to be on the top of the game. It’s important to check what your customers are writing and what they think.

What is Your Web Traffic Doing?

Posted by Wally Narwhal on Mar 25, 2014 1:11:00 PM

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One of the primary factors in measuring the success of your online marketing efforts is the amount of traffic that is coming to your site. While gaining traffic to your site is far from gaining an actual conversion, it is the first hurdle to clear in terms of steering your consumer in the right direction. Things like pay-per-click advertising, blogging, and to an extent, SEO, all serve to drive traffic to your website. From here, the real challenge begins.

Steps for Success

Posted by Wally Narwhal on Mar 24, 2014 1:15:00 PM

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We all have a desire to be successful.  Whether it’s success in business, family, or just success in overcoming a bad habit. The destination may look different, but the steps to getting there are all the same.  Here are 5 steps that we’ve found to be essential to success in life.

Stop Being Average

You already know about setting goals, but many people overlook the importance of the first step.  You need to make the decision. Stop letting yourself be just another average Joe.  It’s time to decide if you are really serious about being successful in anything you do. This kind of success requires a mindset that is different from the rest of the heard.  It requires the ability to think and act outside the box and be willing to make the changes that need to happen to be able to reach your goals.  It’s time to pull away from the herd and start thinking for you.

Helpful Blogging Tactics

Posted by Wally Narwhal on Mar 11, 2014 12:56:00 PM

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If you’re ready to enter the world of blogging, you may still be a little confused on how to execute a proper plan. Blogging for those who aren’t familiar with the practice can be a little daunting and making sure you’re covering the right topics can certainly be overwhelming. Finding your voice in the blogosphere definitely takes a little bit of time, however, once you’ve found it, you will know how to run with it.